| Detail
of Standard |
| E.#.1 - Use computers to
acquire, organize, analyze, and communicate information. |
| Fourth Grade - E.4.1 |
Eighth Grade - E.8.1 |
Twelfth Grade - E.12.1 |
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Operate common computer hardware and software
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Differentiate between and use basic word processing, graphics, and drawing
programs
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Create, store, and retrieve electronic files
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Access information using electronic reference resources, such as card catalog,
encyclopedias, almanacs, and indexes
-
Generate, send, and retrieve electronic messages
|
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Demonstrate efficient word processing skills
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Construct and use simple databases
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Use manuals and on-screen help in connection with computer applications
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Perform basic computer operations on various platforms
-
Collect information from various on-line sources, such as web pages, news
groups, and listservs
|
-
Design, format, and produce attractive word-processed documents for various
purposes
-
Incorporate information from sophisticated databases and spreadsheets into
reports
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Integrate graphics appropriately into reports, newsletters, and other documents
-
Retrieve and reproduce documents across various platforms
-
Use on-line sources to exchange information
|
| E.#.2 Make informed judgments about communications
media and products. |
|
Fourth Grade - E.4.2
|
Eighth Grade - E.8.2
|
Twelfth Grade - E.12.2
|
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Identify the intent or appeal behind products and messages promoted via
media
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Recognize basic propaganda techniques
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Identify images and symbols central to particular messages
|
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Recognize common structural features found in print and broadcast advertising
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Identify and explain the use of stereotypes and biases evident in various
media
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Compare the effect of particular symbols and images seen in various media
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Develop criteria for selection or avoidance of specific broadcast programs
and periodicals
|
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Develop and apply evaluation criteria for broadcast news programs for accuracy
and point of view
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Recognize and explain the impact of various media on daily life
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Analyze content and effect of subtle persuasive techniques used on-line
and in broadcast and print media
-
Develop and apply criteria for evaluation of broadcast programming
|
| E.4.3 Create products appropriate
to audience and purpose. |
|
Fourth Grade - E.4.3
|
Eighth Grade - E.8.3
|
Twelfth Grade - E.12.3
|
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Write news articles appropriate for familiar media
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Create simple advertising messages and graphics appropriate for familiar
media
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Prepare, perform and tape simple radio and television scripts
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Prepare and perform school announcements and program scripts
|
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Write informational articles that target audiences of a variety of publications
-
Use desktop publishing to produce brochures and newsletters designed for
particular organizations and audiences
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Create promotional video and audio tapes designed for particular audiences
|
-
Create multimedia presentations in connection with major projects, such
as research reports or exhibitions
-
Develop various media products to inform or entertain others in school
or the community such as slide shows, videos, newspapers, sound recordings,
literary publications, and brochures
|
| E.4.4 Demonstrate a working knowledge of
media production and distribution. |
|
Fourth Grade - E.4.4
|
Eighth Grade - E.8.4
|
Twelfth Grade - E.12.4
|
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Make distinctions between messages presented on radio, television, and
in print
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Recognize how messages are adjusted for different audiences
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Identify sales approaches and techniques aimed at children
|
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Plan a promotion or campaign that involves broadcast and print media production
and distribution
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Analyze how messages may be affected by financial factors such as sponsorship
-
Identify advertising strategies and techniques aimed at teenagers
|
-
Analyze the effect of media production techniques, such as music, camera
angles, fade-outs, and lighting, on different audiences
-
Evaluate the impact of various market factors on the effectiveness of media
production and distribution
-
Identify the impact of image and context on particular audiences receiving
the same message
-
Develop and apply criteria for evaluating advertising campaigns for a variety
of products, past and present
|
| E.4.5 Analyze and edit media work as appropriate
to audience and purpose |
|
Fourth Grade - E.4.5
|
Eighth Grade - E.8.5
|
Twelfth Grade - E.12.5
|
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Generate and edit media work as appropriate to audience and purpose, sequencing
the presentation effectively and adding or deleting information as necessary
to achieve desired effects
-
Provide feedback to (and receive it from) peers about the content, organization
and overall effect of media work
|
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Revise media productions by adding, deleting, and adjusting the sequence
and arrangement of information, images, or other content as necessary to
improve focus, clarity or effect
-
Develop criteria for comprehensive feedback on the quality of media work
and use it during production
|
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Develop and present criteria for evaluation of a variety of media products
-
Evaluate audience feedback on the clarity, form, effectiveness, technical
achievement and aesthetic appeal of media work
|
